OUR NEWS
Extreme way of promotion: international student learned about Banzay publishing house unusual promotion techniques
On the 3rd of May as a part of their course Mass Media in Place Branding System international students of Master program PR & Advertising: Harmonization of Cross-Cultural Communications (IPAE, UrFU) had a meeting with the owner of Banzay publishing house Yuriy Matveyev where they had a chance to discuss how a media outlet can contribute to place branding.
Hungarian student has learned about the Russian champions’ keys to success
On the 25th of April the concert of the ensemble of music and dances ‘Ivan-da-Marya’ was held in the Culture and Arts Center of the Upper-Iset city district. It truly was the moment of glory for Hungarian student of IPAE Akosh Sekey.
Guide to the unknown: international masters students learned how a TV guide work in Russia
On the 26th of April as a part of their course Mass Media in Place Branding System international students of Master program PR & Advertising: Harmonization of Cross-Cultural Communications (IPAE, UrFU) visited office of Telemir publishing house to get introduced to the specifics of TeleNedelya TV guide work.
Seeing from above: international masters students learned about web portal unusual promotion techniques
On the 13th of April as a part of their course Management of Advertising and PR department or Agency international students of Master program PR & Advertising: Harmonization of Cross-Cultural Communications (IPAE, UrFU) from Brazil, China and Hungary visited office of the city Internet portal 66.ru to get acquainted with its methods of promotion.
Avoiding restrictions: Master’s students from Hungary and Brazil learned specifics of winery store promotion
On the 12th of April international students of Master program PR & Advertising: Harmonization of Cross-Cultural Communications (IPAE, UrFU) from Brazil and Hungary visited winery store Bourbon as a final part of their course PR and Advertising in Different Spheres. The aim was to introduce them to the specifics of a liquor store promotion with alcohol advertising statutory restrictions implemented in Russia.
Learning how to work in a big company within the visiting Deltaplan.
On the 6th of April as a part of course Management of PR & Advertising Departments and Agencies international master’s students of IPAE, UrFU visited one of the biggest advertising groups in Russia «Deltaplan».
Precious knowledge: Master’s students from Hungary and Brazil learned specifics of luxury jewelry brand promotion
On the 5th of April international students of Master program PR & Advertising: Harmonization of Cross-Cultural Communications (IPAE, UrFU) from Brazil and Hungary continued studying PR and Advertising in Different Spheres by visiting Moiseikin Jewelry House. The aim was to introduce them to the specifics of luxury jewelry brand promotion.
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