CEEMAN International Quality Accreditation

In January 2017 CEEMAN International Quality Accreditation (IQA) was awarded to Institute of Public Administration and Entrepreneurship, Ural Federal University. It was acknowledged that IPAE UrFU is leading academic and teaching institution in the field of public administration, public relations, entrepreneurship and management oriented towards solving relevant tasks of innovation development of the Ural Federal Region and the country in general.

Russian Poetry By Foreigners

Each international student is given a poem that reflects his character, temperament and emotional state, so that the students had the opportunity to get used to the role, to experience a state of lyrical hero.

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BACHELOR PROGRAMS

  • Public Administration
  • Trade
  • Economic Security
  • Advertising and PR

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MASTER PROGRAMS

  • Public Administration
  • Trade
  • Management
  • Advertising and PR
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GRANTS FOR STUDENTS

The Institute of Public Administration and Entrepreneurship of Ural Federal University, Russia is pleased to announce our new initiative Grant for Master and Bachelor Programs. Foreign students have an opportunity to get scholarship for 2 years study which covers tuition fees.

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CONFERENCE

The Institute of Public Administration and Entrepreneurship at the Ural Federal University named after the first President of Russia B.N. Yeltsin invites you to participate in the The III International Scientific and Practical Conference on "Strategy of development of social communities, institutions and territories",
April 21-22, 2017

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CEEMAN International Quality Accreditation

International Master’s students learn about restaurant industry promotion

On March 29th a group of international PR & Advertising Master students from The Institute of Public Administration and Entrepreneurship, UrFU from Brazil, Hungary and Cameroon visited Prana Bar restaurant to find out the specifics of promotion in service industry. The visit was organized as a part of their course PR and Advertising in Different Spheres.

The students met with the chief executive of the restaurant company LeTeam (which owns Prana Bar), restaurateur Eugenia Levadovskaya and PR manager of the company Alyona Sementsova who told them about the characteristics of promoting a restaurant during crisis period and how not to lose clients when the average market’s customer outflow can reach 60%. Both Eugenia and Alyona are PR and Advertising graduates from IPAE, UrFU and were eager to share their successful experience and help our students mastering communication techniques. 

The restaurant’s owner described the main problems restaurant business face at the moment: import embargo and possibility of replacing imported goods with local produce, weakening ruble, economic turbulence and ineffectiveness of advertising methods traditionally used by the field’s companies. Then she introduced them to the solution her company has found to overcome the economic decline: company image personalization, SMM and social responsibility. The main idea was to focus on gaining customer loyalty based on the strong positive reputation of the brand. PR specialists decided to turn the owner of the company into the brand’s spokesperson and build up her reputation through social media and charity projects to transfer her positive image to the restaurant’s brand and therefore form a loyal audience.

After introducing the guests to the way her company uses social media to promote the restaurants Eugenia asked the international students to share their professional opinions about advertising techniques used during economy crisis and the way restaurants promote themselves in their countries in the similar economic conditions. 

The information about the specifics of the restaurant’s communication strategy got during today’s meeting should help students to prepare their final project for this course: they’ll need to choose an organization they had already visited or are about to get acquainted with in the next few weeks and then develop ideas and techniques to promote it.

Russian poetry by foreigners

GET A GRANT AND COME TO STUDY HERE!

The Institute of Public Administration and Entrepreneurship of Ural Federal University, Russia is pleased to announce our new initiative – Grant for Master and Bachelor Programs.

Master programs:

  • Advertising and Public Relations (courses are n English);
  • International Trade (courses are in English);
  • Public Administration Technologies (courses are in Russian)

Foreign students have an opportunity to get scholarship for 2 years study which covers tuition fees.

If you are ready to become international leader so apply now.

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